Fractional COO · ex-COO ProductLab

I get founders out of day-to-day operations

I build the operating system that runs without you: unit leaders, weekly cadence, management accounting, AI in the loop.

Book a 30-minute session

Free. You leave with 2–3 concrete steps.

years in operations
10+
years in operations
people in current teams I co-founded
38
people in current teams I co-founded
people managed at ProductLab
120+
people managed at ProductLab

The company grows, and you are its bottleneck

  • Every decision goes through you. Vacation means remote work.
  • No numbers by Monday: what you earned last week, where you lost.
  • No second-in-command in any unit — nobody to hand routine to.
  • Hiring, procurement, conflicts — all back in your calendar.
  • Not a single hour a week left for strategy.

One more manager won't fix this. You need an operating system.

Method: four steps

  1. 1

    Diagnostics

    Two weeks inside your processes and numbers — sessions with you plus access to accounts.

    Deliverable — bottleneck map and a 90-day plan

  2. 2

    Weekly cadence

    Planning meeting, numbers by Monday morning, weekly deal review.

    Deliverable — a working management cycle

  3. 3

    Unit leaders

    I grow or hire a second-in-command for every unit.

    Deliverable — an owner for each unit

  4. 4

    Accounting & AI

    Management accounting and automation where routine eats hours.

    Deliverable — a cockpit with numbers, no manual work

How we can work

Operations diagnostics

2 weeks · 4 sessions + access to numbers

Bottleneck map and a 90-day plan with owners and deadlines.

€1,500 fixed

Discuss

main format

Fractional COO

1–2 days a week · 3+ months

Weekly cadence, unit leaders, management accounting, OKR.

on request

Discuss

AI operating systems

project · with VitAi World

Management cockpit, bots, routine automation.

on request

Discuss

Cases

×1.9

deals per quarter: Q2 → Q4 2025

E-commerce: online retail, Belarus

Co-founder · since 2025

Situation

A company from scratch: sales through a team of managers working paid leads from ads. Leads are bought at auction — money barely buys more of them, so growth has to come from conversion. Deal revenue comes from several sources, and true margin shows up late.

What I did

  • Launched the company with a partner and ran it for 14 months: sales team from 1 to 10 people by August 2025
  • Management accounting: margin per deal recalculated daily, reconciled with bookkeeping monthly
  • Daily sales review: margin per lead and conversion per manager, yesterday's report arrives every morning on its own
  • In April 2026 handed operations to a CEO; kept hiring, analytics, finance and unit economics

Result

  • Q2 → Q4 2025: deals 277 → 527, revenue ×1.9, margin ×1.7
  • 1,300+ deals in 2025, 2,600+ overall
  • Growth continued under the CEO: Q3 2026 revenue ×2.2 vs Q2 2025 — a result of the team we built

97

releases of our own CRM

VitAi World — product studio

Co-Founder & COO

Situation

The studio didn't exist: no legal entity, no processes. The goal — an AI product factory that doesn't depend on the founders.

What I did

  • Built a team of 12
  • Operating frame: sprints, release cycle, accounting
  • Took the HTP residency application from zero: charter, business plan, defense
  • Our own CRM for an e-com company I co-founded: leads, sales, telephony, incentives, procurement, an AI assistant for management. The daily analytics from the first case runs on its API
  • Building several lines of business, one of them VitAi Production

Result

  • HTP resident 8 weeks after incorporation: applied on the day the company was registered
  • 3 products in production, releases ship without the founders
  • CRM: 97 releases; since July 2026, 18–30 releases a month

30 minutes — and you have a map of first steps

Book a 30-minute session

About

Ten years in operations and running them — with my own hands, then through people, departments and whole companies.

Early in my career: Mapbox's Minsk R&D center, four and a half years running office operations. In 2022 Mapbox ranked 59th on Fast Company's Best Workplaces for Innovators. Then COO at ProductLab, an e-com company: 120+ people.

Since 2023 I have been advising founders: marketplace e-com, corporate training, helping build a skill-based iGaming product that raised an investment round. In 2024–2025 I ran AppsHub, a mobile games studio working with SayGames, CrazyLabs and Estoty.

Today I'm a co-founder of an e-com company in Belarus, the product studio VitAi World and the HeadUp app. Same path everywhere: hands-on first, then processes, then hiring — and I move a level up. Consulting is the same method, applied to your company.

  1. 2010–2015

    Law (economic law), Belarusian State University

  2. 2018–2022

    Mapbox, Minsk R&D — office operations

  3. 2022–2023

    ProductLab, e-com — COO, 120+ people

  4. since 2023

    Advising founders: e-com, training, iGaming

  5. 2024–2025

    AppsHub — mobile games studio, head

  6. 2025

    Co-founder of an e-com company; HeadUp — a screen-time app

  7. 2026

    VitAi World — co-founder, HTP resident

What people say

«Managed operational processes effectively.»

Mapbox colleague

LinkedIn recommendation · LinkedIn

30-minute session

Tell me where operations are stuck. You leave with 2–3 concrete steps — even if we never work together.

I reply within 24 hours.

Or directly: LinkedIn · Telegram · maksim.bakanau@gmail.com